John Demma
President
John Demma, President of HearingLife, is a servant leader dedicated to supporting our providers and office teams, in partnership with our Senior Leadership Team, fostering an environment where growth and excellence thrive.
John has more than 20 years of executive leadership experience in consumer healthcare, multi-unit management and greenfield expansions. Prior to joining HearingLife, he served as the Chief Operating Officer at Lightwave Dental, the largest dental leadership organization in the Mid-Atlantic, where he supported all operations, including field operations, insurance and revenue cycle management, marketing, talent acquisition, and events. Prior to Lightwave Dental, John held various senior leadership roles at National Veterinary Associates, Mattress Firm, and Sleepy’s.
During his professional tenure, John has spearheaded major growth initiatives while nurturing a culture of collaboration, transparency, and excellence. As President of HearingLife, John continues to focus on enhancing our company’s strong culture of teamwork and delivering best-in-class experiences for our Team Members and Patients. As a servant leader, John is committed to cultivating an atmosphere where every HearingLife Team Member feels empowered and inspired to contribute to shaping our Vision to help more people hear better.
Leslie Soiles
Chief Audiologist
Dr. Leslie Soiles earned her Doctor of Audiology degree from A.T. Still University Arizona School of Health Sciences in 2006; her Master of Science degree in Audiology from the University of Massachusetts in Amherst in 1985; and a Bachelor of Science degree in Communication Sciences and Disorders from Worcester State University in 1982.
She founded HearingLife's Shrewsbury office (formerly New England Hearing Instruments) in 2006. In 2012, Dr. Soiles became the Lead Audiologist of HearingLife Shrewsbury. As a Doctor of Audiology, she previously worked with various ear, nose and throat (ENT) physicians for the first 20 years of her career.
In 2018, Leslie received the distinguished honor of being appointed to the role of Chief Audiologist for both HearingLife and the National Campaign for Better Hearing program in the U.S. As Chief Audiologist, she trains and mentors hearing care providers, staff and people with hearing loss across the United States. She has also spoken extensively on hearing loss to various media outlets.
Dr. Soiles has won numerous awards for her professional achievements, including:
- Recipient of HearingLife's President's Club award (2018 and 2019)
- The American Academy of Audiology Scholar Award (2014)
- An Award for Continuing Education from the American Speech-Language-Hearing Association (2014)
- The President's Award from the American Hearing Aid Associates (2012)
- Center of Excellence Award from the American Hearing Aid Associates (2009)
Leslie was born with hearing loss and utilizes amplification. Her Patients find her unique insights regarding life with hearing aids to be a valuable resource. This personal experience with hearing loss, coupled with her professional experience, inspired her to create a different kind of hearing services practice. Dr. Soiles believes that an informed decision makes for a stronger decision. That's why she provides Patients with detailed information and education relating to hearing loss, as well as their treatment options.
Outside the office, Leslie loves cooking and sharing her wonderfully prepared meals with friends and family.
Beth Steinbrenner
Chief People Officer
Beth Steinbrenner comes to us with over 25 years of experience in human resources, and she has an exceptional track record of success in HR strategic leadership, talent acquisition, performance development, employee relations, diversity and inclusion, and more! Her reputation for leading high-performing HR Teams as a well-respected and effective leader, coupled with her strong interpersonal and communication skills, make her a great addition to our company. Beth holds an HR Certificate from Cornell University and a B.A. degree in Psychology/Elementary Education from Fairleigh Dickinson University.
As Chief People Officer, Beth will be responsible for driving our HR strategy, overseeing talent acquisition, Team Member development, employee relations, and other critical HR functions. We are confident that her extensive experience and leadership capabilities will contribute significantly to our company's growth and foster a positive and inclusive work environment.
In her free time, Beth enjoys skiing, kayaking and spending time with her husband, daughter and two boys.
Carol McIntyre
Chief Marketing Officer
Carol McIntyre brings over 25 years of marketing experience gained from multiple industries, including financial services, beauty and retail, to her role at HearingLife. As Chief Marketing Officer, Carol will lead strategic initiatives, across a variety of channels, to acquire new and retain existing customers. Being instrumental in building a brand strategy, Carol will not only promote and grow the HearingLife brand, but raise awareness and expand efforts to impact the lives of those with hearing challenges.
Prior to HearingLife, Carol had been with L’Oréal for 7 years as Vice President CRM & Loyalty, where she successfully developed and led the first multi-brand professional loyalty program in the world. She developed innovative data-driven marketing strategies that drove significant sales increases and attracted new customers. L’Oréal’s first credit card was launched while Carol was at the helm.
At JPMorgan Chase, as Vice President of CRM for Credit Cards, Carol developed unique customer segment strategies that increased profitability and reduced attrition. She led the senior-level “Customer Experience” team that ensured all initiatives were developed through the lens of the customer.
Carol has her master’s degree, with a concentration in Marketing, from Hofstra University.
Carol is excited about the opportunity to drive positive change in the hearing healthcare industry, and is eager to work with the talented Team members at HearingLife.
Tina Soika
Senior Vice President, Operations
As Senior Vice President of Operations, Tina Soika manages all aspect of operations, including real estate, compliance, loss prevention, business intelligence, facilities management and our Patient Support Center.
Tina loves working with people and acting as a mentor to help employees develop themselves and their careers.
Prior to joining HearingLife, Tina was President of YHNConsult, formerly AHAA, for 15 years. While heading YHNConsult, Tina worked with hundreds of independent practices, teaching them how to run their businesses; and how to implement “All the Right Things.”
Tina began her career in the long-term care rehabilitation industry, where she ran a $200 million division of NovaCare, Inc. It was there that Tina became passionate about helping people live their best lives as they grow older.
Tina loves music, cooking, gardening and hanging out with her two daughters; both of whom represent, as Tina states, the best work she has ever done.
Steve Strong
Senior Vice President, Hearing Centers
Steve Strong, Senior Vice President of Clinics, heads the Field Leadership Team to deliver a consistent Patient experience and superior hearing healthcare across all clinic locations. In partnership with the Senior Leadership Team, Steve provides strategic direction that helps achieve HearingLife’s vision of helping more people hear better. Steve is proud to be a servant leader to those providing care for HearingLife’s Customers.
Before joining HearingLife, Steve was Senior Vice President of Sales and Operations at Visionworks. In this role, Steve led the development of the national brand from a collection of regional chain stores through organic growth. While at T-Mobile, Steve served as the Regional Vice President and led the change management effort to convert from an operational model to a Customer services/sales-focused culture for the company. Prior to this, Steve was Senior Vice President of Stores for Zales Jewelers, one of the country’s largest jewelers.
Steve enjoys traveling with his family, endurance cycling and all things sports related.
Victor Kiplev Nilsson
Head of IT
Victor was promoted to Head of IT in January 2023 after leading business systems for HearingLife since 2019. He is also part of the Audika Group’s Global Hearing Care IT Management Team. In this role, he works to bridge the gap between IT and business to leave a positive mark on both patients and Team Members.
Victor has been with the Demant Group since 2015, working in business intelligence and marketing application deployment for Audika Sweden; and also previously led business development around innovation and digital business models for Audika Group.
Victor is passionate about IT transformations and ensuring that the technological foundation for the company is solidly in place so the company can achieve its business goals.
In his free time, Victor enjoys culinary experiences with his wife, family and friends. He also enjoys being active and watching soccer.
